Growth at Figma

How a bet on multiplayer design resulted in the #1 fastest-growing enterprise software product in the world 🌎

Hello hello, it’s Tuesday! ✨🍁

Today paid subscribers get a deep dive on growth at Figma including:

• Company Overview

• Growth Challenge(s)

• Design Approach and Solutions

• Results and Impact

• Takeaways

• Future Plans

📣 Last Call for Designers

I also want to mention this is your last shot to join my Growth Design Cohort on Maven happening next week. You’ll also have the opportunity to learn about growth at Netflix from recent podcast guest Fonz Morris. Participants will walk away with my growth playbook so you can continue the learning journey. 💡

⚡️ Learn to use quantitative and qualitative data

⚡️ Understand growth hacking 101

⚡️ Measure project success and create a strong portfolio

⚡️ Get stakeholder buy-in for your work & advocate for design

⚡️ Go beyond end-users and business goals with a planetary approach

Fonz Morris and I at TNW conference

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Company Overview

If you’re a designer, it may be hard to imagine the world pre-Figma. Figma is a cloud-based design and prototyping tool founded in 2012 by Dylan Field and Evan Wallace. The company's mission was to create a collaborative interface design tool that would work entirely in the browser, solving the "file problem" that plagued designers using traditional desktop software. Figma's innovative approach to design tools has revolutionized the way designers work, emphasizing real-time collaboration and accessibility.

Growth Challenge(s)

• Breaking into a market dominated by established players like Sketch and Adobe.

• Convincing designers to adopt a browser-based tool when they were accustomed to desktop applications.

Design Approach and Solutions

Choose a Clear Problem Area

Dylan and Evan took a huge bet on the future of design being multiplayer. 💡