Is OpenAI the New Creative?

AI isn't just offering tools—it's offering the entire skillset.👀

Hey everyone, how are you?

Quick reminder to join our Slack channel if you’re looking for wonderful technologists to connect with. 😊

I’m writing this from Honolulu in Oahu. I’m here for a talk tomorrow at the University of Hawaii Manoa on Technology for a Sustainable Future.

Yesterday we wrapped our January cohort and it was such a pleasure to see how everyone planned to apply their growth learnings to current projects and portfolios.

It’s been interesting to see the evolution of people taking the course from Managing Partners at companies to Heads of Design. It seems everyone is interested in applying growth to their products!

Growth is one of Linkedin’s most in demand jobs of 2025. 🎯

Linkedin Pulse

Growth Training Takeaways:

• Use small experiments to learn! — Sarah McClenahan, Senior Product Designer Walgreens

• Link growth efforts to other functions and key stakeholders — Scott Newton, Managing Partner Thinking Dimensions

• Use design insights to inform strategy. This drives product + biz growth! — Alysa Trinidad, Senior Product Designer Adobe

• Small changes can have big impacts. This leads to quick shipping and data driven decisions. — Orlando Castillo, Product Designer

Check out an AI PRD the cohort worked on to finesse their growth skills. 🔥

Upcoming Events 📆

1.Join live February growth training 📊

For the next 24 hours, subscribers of this newsletter can use code [INNOVATOR] for 40% off the February growth cohort. ⏳

2. Podcast Season 4 is coming soon

Today I spoke with guest Dori Tunstall on decolonizing design. Can’t wait to share this conversation with you. A few other guests are Juan Ramirez, Netflix and Molly Goldberg & Tess Hannel from Watershed. 🎙️

3. Leadership Ateliers by Hatch Conference

Two day masterclasses are happening in Lisbon, Barcelona, and Berlin. Use [THECRAFT] for 100 euros off.

Is OpenAI the new creative?

For decades, Adobe has been the creatives' toolbox. 🧰 But AI isn't just offering tools—it's offering the entire skillset.👀

2024 was about the initial infrastructure build out of AI, 2025 will be about widespread implementation.