The Designers Guide to Acquisition
How to Design for Acquisition — Step-by-step, Metrics, Examples from Airbnb, Common Pitfalls to Avoid 🎯
Today we’re going through everything you need to get started with acquisition. 🔥 We’ll cover:
A quick Intro to Acquisition
Marketing Led vs Product Led Growth
Why Designers Should Care
How Airbnb Increased Acquisition
How Designers Increase Customer Acquisition
Metrics for Acquisition Success
A Step-By-Step To Your First Project
What's Good for the Customer is Good for the Company
Filter Out Poorly Qualified Leads
Resources
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