This is the only METRICS cheat sheet you need

"Sera, can you give me a cheat sheet for measuring success?"

You ask, and I deliver. Kind of like the fall Santa Claus. 🍁 Just don’t ask me to climb down a chimney. 😂

Today, paid subscribers get a cheat sheet on metrics to track the different stages of the user experience. With a growth lens of course. 😉

What’s all the noise on metrics?

You’re a Product Designer working in tech.

• You can’t seem to land a job because your portfolio isn’t up to par 😨

• You don’t launch successful projects 🤬

• You’re not sure what metrics to track 🤔

• You’re doing great but you want a comprehensive list of success metrics 💡

It’s time for your next project.

This (should) ALWAYS start with defining success. ⭐️

(If you are not currently doing this then please check out my growth design course for guidance.)

It’s actually more helpful to follow standard practice then try to reinvent the wheel. That’s why you pull out this magical cheat sheet to help you quickly gauge what the right metrics could be for this project.

1. Assess the stage of the product lifecycle

2. Align metrics with business goals (should be harmonious with the North Star)

3. Choose the metric that tracks the closest with what you are trying to understand (consider ethical implications)

4. Align your team

5. Measure the baseline

6. Set a realistic goal

Don’t forget the full picture is best understood by pairing quantitative & qualitative data.

If you have questions, just reply here.

Download the Metrics Cheat Sheet 👇🏽