Your Guide to Product Led Growth (PLG) Part 1

6 min read: Show, Don't Tell. Win With Product Dev Guided by Real User Behavior 🎯

Read Time: 6 mins

How can your product be the engine for business growth?

In this guide, I’ll cover:

1. Understanding Product Led Growth

   1. Figma’s Approach to PLG

2. Why PLG is Game Changing

   1. Benefits of PLG

3. Who Benefits From a PLG Motion?

4. The Growth Stage Requires Awareness of a Hybrid Motion

5. Anatomy of the PLG Growth Loop

This guide turned out to be quite intense so I’ve split it into 2 parts. 😊 Part 2 will arrive in your inbox next week Tuesday.

Announcements

• Join my 30 min lightning session on PLG Feb 14th.

• Season 4 of the podcast starts this Friday! Follow on your fav channel.

Understanding Product Led Growth (PLG)

I could say PLG is: "A product experience that acquires, activates, engages, monetizes, and retains users. Users are directed through a conversion funnel without human contact."

But let's be real – even experienced techies misunderstand terms like "growth hacking." It has become buzzword on social media, kind of like UX.

Actually growth hacking is deeply misunderstood…kind of like Spiderman. 🕷️

So instead, let’s start from the top. 🔝

PLG is relying on product excellence to maintain a healthy stream of existing and new customers.